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Pitching Your Business

Ten Tips to Appeal to Angel Investors

  1. Understand that private equity is a class of investment, and that most early stage entrepreneurs are better suited for investment from private investors ("angels"), than from professional venture capital partnerships.
  2. Create a business plan that emphasizes your sustainable competitive advantage.  If you need help and live in New Jersey, visit a local SBDC, NJEDA, UCEDC, or IFEL
  3. Accept the fact that having "a good idea" is often not enough to raise capital from private investors, and do your homework to provide "proof of concept" for your venture.
  4. Understand that raising capital requires an expenditure of capital.
  5. Recognize that industry experience is valuable and important to angel investors.
  6. Recognize that raising capital takes time.
  7. Recognize that angels are "value-added investors."
  8. Never stop looking for additional angel investors until all checks from interested parties have cleared the bank.
  9. Invest your own money in your venture.
  10. Research your audience and get to know what issue/s are important to him/her.

Pitching Workshops- September 24, 2010 at Raritan Valley Community College (see www.rvcc.edu or www.entrepreneurexpose.com for details)